Tightening the AstaReal x Sắc Ngọc Khang relationship – A Co-Branding move bringing Vietnamese beauty to the world stage

Extending nearly 10 years of partnership, at the end of November 2023, Sắc Ngọc Khang and AstaReal held a strategic meeting to move toward signing a Co-Branding (Brand Partnership) in the near future. This move will open many opportunities helping Vietnamese consumers access health and beauty care methods with a high scientific content, while bringing the image of both brands closer to Vietnamese women.

Looking back on 10 years of partnership Elevating the power of “Healthy within – beautiful without”

AstaReal Japan – The world's #1 global expert pioneering in the research and production of Astaxanthin, with a history of more than 75 years. Astaxanthin is likened to the world's #1 “king” of antioxidants, with an antioxidant capacity 6000 times that of Vitamin C and 110 times that of Vitamin E. It is for this reason that pioneering the invention of Astaxanthin helped AstaReal make an early splash in the Japanese market in particular and the world in general.

AstaReal increasingly affirms its market-leading position as it continuously receives strict safety certifications such as: ISO 9001, FSSC 22000, HACCP, Halal & Kosher… In particular, the “Astaxanthin tycoon” has also been granted the GRAS certification (an Absolute Safety certification approved by the US FDA with extremely strict standards).

AstaReal continuously leads in the number of Astaxanthin studies worldwide

Science is about ceaseless innovation and development. Recently, in September 2023, AstaReal was the only unit to be “named” as the recipient of the NutraIngredients-Asia Award 2023 in the “Beauty-from-Within Ingredient” category for its natural Astaxanthin product. This is a prestigious award for good-quality products, with advanced scientific research of high applicability across the entire Asian region – a continent-level award in the food and nutrition industry that many companies aim for.

The products/ingredients must go through many rounds of strict evaluation by a Judging Council of top experts from major countries such as: the US, the UK, Australia, Singapore, Japan… The victory at the NutraIngredients – Asia Awards 2023 is the clearest proof of AstaReal's tireless efforts in research and improvement – worthy of the position of the world's #1 global expert in Astaxanthin research and production.

Natural Astaxanthin from AstaReal proudly receives the NutraIngredients-Asia Award 2023 in the “Beauty-from-Within Ingredient” category

That is also the reason why for nearly 10 years now, Sắc Ngọc Khang has chosen AstaReal as the place to entrust its “trust,” bringing the world's finest into the products for Vietnamese women. Sắc Ngọc Khang tablets and Sắc Ngọc Khang ++ tablets are the clearest proof of that successful partnership.

A special “handshake,” reinforcing trust and elevating value

Going far beyond the purpose of product cooperation, in this upcoming Co-Branding, Sắc Ngọc Khang and AstaReal want even more than that. In the strategic meeting at the end of November 2023, Sắc Ngọc Khang clearly expressed its wish to continue creating quality products and services, making use of the precious raw material from natural Astaxanthin. The “world's Astaxanthin tycoon” AstaReal also expressed goodwill for cooperation by continuously putting forward proposals and long-term plans for the future.

Mr. Carlo Alberto – Representative of AstaReal – clearly expressed goodwill for Co-Branding cooperation with Sắc Ngọc Khang

At the same time, the meeting became livelier as a series of new clinical studies and awards were shared by Mr. Carlo Alberto – Representative of AstaReal. Most notable were the studies proving the diverse benefits of Astaxanthin on the skin and eye health. From there, it opens many new opportunities for further, more lasting cooperation.

The strategic meeting concluded, opening many new opportunities in the future between

the two brands

We hope that, with their similar visions and core values, Sắc Ngọc Khang can successfully sign the Co-Branding with AstaReal, bringing the relationship to a new height, ever closer and more lasting, thereby creating products and services with a high scientific content for Vietnamese women.